Rebranding Aging

A Curriculum of Growth,Personal Mastery & Self-designed living

We can free ourselves from the cultural narratives, which are usually cookie cutter and try to put everyone in the same box. The more fully we can create our own stories,the more we can live a rich life on our own terms and by our own rules.

Rebranding Aging

There's so much fear in our world about aging, I see and hear it even in relatively young people. It's no wonder that many people of all ages fear that they're too old, that it's too late.  It shouldn't come as a surprise given the images and the language and the stories our culture serves us about it.  You've heard the words and seen the images. What comes to mind when you hear phrases like little old ladies?  Fuddy duddy, not a spring chicken, old bad, old hag…

Phoenix Rising

I believe that parts of our younger self must die in order to claim the next act.


The pain I’ve experienced in my life has and continues to give many deep lessons and gifts. Gratitude and humility from seeing the depth of support and love I have. The opportunity to explore and test my own inner resources

The Book


I’m afraid of death. And if you’re like most people, you might be too. It may not be as real or as raw for you as it is for my 6-year old daughter; if she’s afraid she’s likely to yell-cry “I’m going to DIE!!!!” You might be more like her dad, who practices calorie restriction for his personal longevity and who spends his days working to improve gene-sequencing technology in order to end disease and aging. A noble endeavor to be sure!

I know with total certainty that every time I've been brought to my knees in pain, every time I'm confronted with the reality of my own mortality and the delicacy of being this human self, this human heart that I'm in the middle of a rebirth and that on the other side is a deeper commitment to the vision and many more layers of understanding grief, loss and the ultimate phoenix rising.

Ironically, it's only when we fully recognize, welcome and get peace with our losses, our pain and even our symbolic and literaly death that we can truly embrace the vibrancy of our second half.

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artful book cover
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About the Author

Lisa LaCroix

Lisa LaCroix is a speaker, coach, actor and podcaster. She's been a featured performer in over 100 television, film, radio, and news pieces and has produced and hosted over 80 episodes of the Super Power U Podcast. She's presented on national stages on the future of education and aging and is the creator of the Rock Your Talk and Speak For Your Self training programs. In spite of taking up dance at age 49 she's a World-Champion Pro-Am ballroom dance competitor.

Ongoing Projects

How you can learn from Lisa